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Δευτέρα, 28 Μαΐου 2018

5 marketing practices in social networks that dominate 2018


The digital content marketing is reaching its mature stage, says the portal of Jeff Bullas; Firms have a pressing need to ensure that their strategies and content marketing campaigns are kept up to date. The type of technology you have on your site, or the systems you implement, it does not matter if your content is not resonating with your target audience.

In such a way that digital marketing advances and evolves, in the same way that traditional advertising evolved decades ago; the content marketing will follow the same path. The difference that became significant is the speed with which things change, many digital brands, in an attempt to be more efficient, they forget to be human.


From the perspective of the brand, generating and distributing attractive content through social networks is not only important but necessary. The key to creating a bright future for content marketing in social networks, says the Bullas portal, is to use modern approaches that include the human being.

That is why below, we list five important marketing practices in social networks that you should be aware of this year.

1. Increase in talent investment.

From the point of view of consumer commitment as well as brand awareness, many companies have realized how crucial social networks are.

For this reason, you will notice an investment of tangible resources in social strategies. There is a continuous emphasis on the search and hiring of people who can create consistent streams of quality content for social platforms.

In such a way that automating and promoting similar content in each social platform is no longer going to be more complicated. During this year, the smartest companies are employed by individuals who know how to grow their brand awareness through social platforms and also know how to create attractive content to keep that audience stuck in all channels.

They must be highly organized, knowledgeable about technology, and have sufficient communication skills that go beyond the use of acronyms. This requires a dynamic specialization. Within the digital ecosystem, a senior editor in previous publications can now become a content strategist today. People are still needed to create an image and brand history.

2. More smart content for mobile devices.

ComScore notes that mobile devices now account for approximately 7 out of 10 minutes of digital media; Smartphone applications alone account for half of all time spent interacting with digital media.

According to a 2017 report of the firm, Facebook is classified as the most important mobile application of the year; Snapchat and Instagram follow closely among the top 10.

This, says Bullas, implies that consumers spend a lot of time using social networks through their mobile devices. Therefore, we hope to see brands devote more attention and spend more resources on the creation of the small screen. It is always expected that ready mobile content is simple and easy to manage.

3. Increase in the production of richer forms of content.

Those who have worked in digital marketing know that a more nutritious content generates more participation. The trend tells us that videos are considered rich because they require the user to click to play it; Eye is not recommended for autoplay ads, unless your goal is to annoy your customers.

Another example of this type in social networks is the execution of surveys, this resource allows you to ask users to comment on a certain topic. It is a win-win situation because by doing this, you distribute content that encourages users to interact while collecting consumer information at the same time.

4. Brands that take advantage of the content generated by users.

In advertising, Nielsen's Global Trust Report suggests that 66 percent of people rely on consumer reviews published online, while 83 percent of consumers trust the opinions and product recommendations of people they already know.

These figures are substantially higher than the 46 percent of consumers who rely on social media ads. That is why we know that "average" consumers trust opinions of others instead of celebrities and influential people in social media. So it is not surprising that brands focus on the content generated by users to a greater extent.

5. Marketers duplicating ephemeral content.

In the past, says Jeff Bullas, it was known that sellers produced evergreens that can be recirculated and referenced; This would boost the commitment for months. But all that has changed, especially in the world of social networks.

Snapchat pioneered the idea and inspired the massive use of ephemeral content. Their success has shown that consumers love to interact with this type of content because they know it will not be available forever.

Given the large amount of participation that Snapchat Stories handles, it is not surprising that Facebook and Instagram quickly follow the trend and release features that support stories in their own networks. Due to this discovery, brands will continue to develop ways to create interesting stories on all three platforms.


ComScore notes that mobile devices represent approximately 7 out of 10 minutes of digital media; in such a way that employing nutritious, intelligent strategies in social networks will generate a place within the conversation.

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